the cindy raney & co. difference

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an exceptional experience

We recognize that selling a home can be nuanced. Sometimes it’s to downsize. Sometimes it’s about a move away from the area. Other times it’s about a growing family. Regardless, it’s always emotional. At Cindy Raney and Co., our job is to guide you throughout the entire process of selling your home. We take great pride in having a team so heavily invested in the client experience. It’s why we work so hard to provide you with an exceptional one.

PROFESSIONAL PHOTOGRAPHY

Capturing stunning photographs of your home is an essential element that will attract buyers attention. We utilize the images in all of our marketing pieces.

PROPERTY WEBSITE

A gorgeous, branded website dedicated to your home is one of our showstoppers. It includes property narrative, photographs, video, walkthrough and location details.

PROPERTY BROCHURE

A tactile piece is given to the buyer while touring the home while interested parties can also view the piece online from any place convenient.

PROPERTY VIDEO

From sweeping aerial views to intimate details, our professional videographers capture the essence of your home and what it would feel like to live there.

VIRTUAL WALKTHROUGH

To compliment our videos, and to truly get a sense of your home's unique beauty, we also create a virtual walkthrough to feel as if you were there.

NEWSLETTER

We send captivating monthly communication to our database of over 5,000 individuals. We also actively monitor the opens, reach, click rate, etc. to identify opportunity.

SOCIAL MEDIA

We create compelling organic social content and paid targeted ads for your home. By frequently monitoring these efforts, we constantly optimize for best reach, impressions, and engagement.

EXTENDED NETWORK

We partner with popular local blogs, social media outlets and publications, as well as within our extensive realtor network to give your property the best exposure possible

SELLER DASHBOARD

Perhaps our most pertinent tool, we offer a custom online dashboard providing our clients with weekly metrics, feedback, activations, strategy updates and more.

our approach

Team

Our team’s singular purpose is to provide clients with an exceptional experience. Throughout the process, our seasoned team of professionals are dedicated to the sale of your property. As a team, we work in unison while providing expertise in a variety of disciplines: marketing, social media, graphic design, web development, photography, videography and interior design.

Marketing

Your home will be promoted through unparalleled marketing materials. Our team leverages over 40+ years of combined real estate experience with differentiated thinking. In doing so, we create tailored marketing materials that set your home apart. From a proprietary property website, to an optimized social media campaign, to an online dashboard with a weekly seller update, we utilize the highest quality design, technology and information to market your property. We regularly analyze data to ensure that our marketing approach is working. If our approach is getting less than desired results, we revisit the data to shift our tactics.

Technology

We pride ourselves on continuously being at the forefront of technology. It has always been, and will continue to be, woven into the fabric of how Cindy Raney & Co. provides clients with an exceptional experience. Whether it’s personalized marketing tools like our customized client website or the tracking and measuring of data and analytics to evaluate our approach to selling a property, we are always looking at ways to optimize how we help put our clients in the best position to sell their home. Our team will continue to embrace new processes and refine every step of how we can improve.

Network

Relationships are the cornerstone of our company. We value every connection we’ve made over the years across a variety of industries: real estate, financial services, accountants and attorneys. While focused on our connections in Fairfield County and New York City, our allegiance with Tom Ferry International, only available to the top 1% of real estate agents and teams across the world, has allowed us to expand our network throughout the United States and Europe. When it comes to selling your home, having these resources at our fingertips opens up the number of connections we can introduce to you.

Location Expertise

Our team has intimate knowledge of Westport, Fairfield, Southport and Weston. While this doesn’t mean we don’t sell throughout Fairfield County, we believe in focusing on niche markets that we live in and know well. No matter what chapter of life you are in, we understand how the community you live in plays an important role in enhancing your lifestyle. We provide insights into these towns which allows us to pair you with the perfect fit.

Concierge Approach

We begin caring for you and your home from the moment we meet. We are hands on with every aspect that comes with the selling or buying process from start to finish. We know that your home is one of your most important investments and we do everything we can to maximize your return, while minimizing your stress.