Trend Report

Each year, we commission The Trend Report to offer our clients a high-level look at what’s ahead in luxury real estate - backed by data, global insights, and firsthand perspective from the field.

 

This year’s edition, The Trend Report 2026: The Resilience of Luxury, explores how wealth, lifestyle, and real estate are converging to shape the next era of high-end living. From the growing importance of real estate as a legacy asset to the rise of “nest investing” and the global flow of capital into resilient markets, the luxury landscape continues to evolve with a focus on stability, personalization, and long-term value.

 

With insights drawn from the Institute for Luxury Home Marketing, Altrata, McKinsey & Company, and Coldwell Banker’s global network of Luxury Property Specialists, this report offers a rare window into what’s driving buyer behavior — and what it means for your most valuable asset.